{"id":362,"date":"2024-08-27T23:51:42","date_gmt":"2024-08-27T21:51:42","guid":{"rendered":"https:\/\/dqvfjkh.cluster029.hosting.ovh.net\/?page_id=362"},"modified":"2026-01-06T21:21:42","modified_gmt":"2026-01-06T20:21:42","slug":"notre-histoire","status":"publish","type":"page","link":"https:\/\/www.tamashii-paris.com\/en\/notre-histoire\/","title":{"rendered":"The story"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"362\" class=\"elementor elementor-362\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84f1aa7 e-flex e-con-boxed e-con e-parent\" data-id=\"84f1aa7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e572154 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e572154\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eeaae9c e-flex e-con-boxed e-con e-parent\" data-id=\"eeaae9c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-933ee3a elementor-widget elementor-widget-heading\" data-id=\"933ee3a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">About Tamashii.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00f4e27 e-flex e-con-boxed e-con e-parent\" data-id=\"00f4e27\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45f4d3b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"45f4d3b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85ca5bf e-grid e-con-boxed e-con e-parent\" data-id=\"85ca5bf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64daaea elementor-widget elementor-widget-text-editor\" data-id=\"64daaea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"text-align: left;\">\u201cTamashii\u201d means soul in Japanese, a dual foundation for the creator Lilou.<\/div><div>\u00a0<\/div><div>The first refers to the brand\u2019s philosophy, its craftsmanship, and its more ethical and slow fashion choices,\u00a0<span style=\"letter-spacing: 0px;\">and the second is a tribute to Paris \u2013 particularly to the Faubourg Saint-Honor\u00e9,\u00a0<\/span><span style=\"letter-spacing: 0px;\">soul of Parisian fashion, the historic square of designers who make the \u201cFrench touch\u201d shine throughout the world.<\/span><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce487e9 elementor-widget elementor-widget-image\" data-id=\"ce487e9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.tamashii-paris.com\/wp-content\/uploads\/2025\/09\/Tamashii-Avril-2024-c-Roxane-De-Almeida-61-sur-80-768x1024.jpg\" class=\"attachment-large size-large wp-image-648\" alt=\"\" srcset=\"https:\/\/www.tamashii-paris.com\/wp-content\/uploads\/2025\/09\/Tamashii-Avril-2024-c-Roxane-De-Almeida-61-sur-80-768x1024.jpg 768w, https:\/\/www.tamashii-paris.com\/wp-content\/uploads\/2025\/09\/Tamashii-Avril-2024-c-Roxane-De-Almeida-61-sur-80-225x300.jpg 225w, https:\/\/www.tamashii-paris.com\/wp-content\/uploads\/2025\/09\/Tamashii-Avril-2024-c-Roxane-De-Almeida-61-sur-80-1152x1536.jpg 1152w, https:\/\/www.tamashii-paris.com\/wp-content\/uploads\/2025\/09\/Tamashii-Avril-2024-c-Roxane-De-Almeida-61-sur-80-9x12.jpg 9w, https:\/\/www.tamashii-paris.com\/wp-content\/uploads\/2025\/09\/Tamashii-Avril-2024-c-Roxane-De-Almeida-61-sur-80-1140x1519.jpg 1140w, https:\/\/www.tamashii-paris.com\/wp-content\/uploads\/2025\/09\/Tamashii-Avril-2024-c-Roxane-De-Almeida-61-sur-80-920x1226.jpg 920w, https:\/\/www.tamashii-paris.com\/wp-content\/uploads\/2025\/09\/Tamashii-Avril-2024-c-Roxane-De-Almeida-61-sur-80-575x766.jpg 575w, https:\/\/www.tamashii-paris.com\/wp-content\/uploads\/2025\/09\/Tamashii-Avril-2024-c-Roxane-De-Almeida-61-sur-80-380x506.jpg 380w, https:\/\/www.tamashii-paris.com\/wp-content\/uploads\/2025\/09\/Tamashii-Avril-2024-c-Roxane-De-Almeida-61-sur-80-600x800.jpg 600w, https:\/\/www.tamashii-paris.com\/wp-content\/uploads\/2025\/09\/Tamashii-Avril-2024-c-Roxane-De-Almeida-61-sur-80.jpg 1274w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ce29e1 e-flex e-con-boxed e-con e-parent\" data-id=\"0ce29e1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b7dbb6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3b7dbb6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c5509f e-grid e-con-boxed e-con e-parent\" data-id=\"5c5509f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-563c054 elementor-widget elementor-widget-image\" data-id=\"563c054\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.tamashii-paris.com\/wp-content\/uploads\/2025\/09\/Tamashii-Avril-2024-c-Roxane-De-Almeida-49-sur-80-768x1024.jpg\" class=\"attachment-large size-large wp-image-647\" alt=\"\" srcset=\"https:\/\/www.tamashii-paris.com\/wp-content\/uploads\/2025\/09\/Tamashii-Avril-2024-c-Roxane-De-Almeida-49-sur-80-768x1024.jpg 768w, https:\/\/www.tamashii-paris.com\/wp-content\/uploads\/2025\/09\/Tamashii-Avril-2024-c-Roxane-De-Almeida-49-sur-80-225x300.jpg 225w, https:\/\/www.tamashii-paris.com\/wp-content\/uploads\/2025\/09\/Tamashii-Avril-2024-c-Roxane-De-Almeida-49-sur-80-1152x1536.jpg 1152w, https:\/\/www.tamashii-paris.com\/wp-content\/uploads\/2025\/09\/Tamashii-Avril-2024-c-Roxane-De-Almeida-49-sur-80-9x12.jpg 9w, https:\/\/www.tamashii-paris.com\/wp-content\/uploads\/2025\/09\/Tamashii-Avril-2024-c-Roxane-De-Almeida-49-sur-80-1140x1519.jpg 1140w, https:\/\/www.tamashii-paris.com\/wp-content\/uploads\/2025\/09\/Tamashii-Avril-2024-c-Roxane-De-Almeida-49-sur-80-920x1226.jpg 920w, https:\/\/www.tamashii-paris.com\/wp-content\/uploads\/2025\/09\/Tamashii-Avril-2024-c-Roxane-De-Almeida-49-sur-80-575x766.jpg 575w, https:\/\/www.tamashii-paris.com\/wp-content\/uploads\/2025\/09\/Tamashii-Avril-2024-c-Roxane-De-Almeida-49-sur-80-380x506.jpg 380w, https:\/\/www.tamashii-paris.com\/wp-content\/uploads\/2025\/09\/Tamashii-Avril-2024-c-Roxane-De-Almeida-49-sur-80-600x800.jpg 600w, https:\/\/www.tamashii-paris.com\/wp-content\/uploads\/2025\/09\/Tamashii-Avril-2024-c-Roxane-De-Almeida-49-sur-80.jpg 1274w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fbabab elementor-widget elementor-widget-text-editor\" data-id=\"6fbabab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"text-align: left;\" class=\"translation-block\">Tamashii is also the story of a meeting in Nepal and a shared love for local craftsmanship, along with the desire to bring it to the international stage with a gentler, more ethical approach for everyone.<\/div><div>\u00a0<\/div><div><div><span style=\"letter-spacing: 0px;\">During her journey through Asia, the creator, Lilou, was captivated by the beauty and the craftsmanship of the materials.<\/span><\/div><div><div><span style=\"letter-spacing: 0px;\">The bonds she formed with a world of artisans and cashmere experts fascinated her so deeply that she would spend entire days immersed in it.<\/span><\/div><\/div><div>\u00a0<\/div><div>It was also there that the idea took root for a line of essential yet decidedly stylish sweaters, conceived in timeless colors and designed to transcend seasons without ever going out of fashion.<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8050333 e-flex e-con-boxed e-con e-parent\" data-id=\"8050333\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2eaee8d elementor-widget elementor-widget-text-editor\" data-id=\"2eaee8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a9 Copyright <a href=\"https:\/\/roxanedealmeida.com\/\" target=\"_blank\" rel=\"noopener\">Roxane De Almeida<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab04346 e-flex e-con-boxed e-con e-parent\" data-id=\"ab04346\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdc51b7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bdc51b7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0f16ea e-flex e-con-boxed e-con e-parent\" data-id=\"e0f16ea\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b015d4 elementor-widget elementor-widget-heading\" data-id=\"1b015d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">About Lilou.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97b2b04 e-flex e-con-boxed e-con e-parent\" data-id=\"97b2b04\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07dd82b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"07dd82b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d340c5 e-flex e-con-boxed e-con e-parent\" data-id=\"9d340c5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0520a3a e-con-full e-flex e-con e-child\" data-id=\"0520a3a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e335c0 elementor-widget elementor-widget-text-editor\" data-id=\"9e335c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"text-align: left;\">\n<div class=\"translation-block\">Graduated in Political Science with a specialization in International Relations, Lilou R. Elm has been fascinated from an early age by travel, cultures, and art in all its forms. Her first encounters with craftsmanship came during her travels in Morocco, where she discovered seamstresses, tanners, potters\u2014those skilled hands shaping both society and history.<\/div>\n<div>\u00a0<\/div>\n<div class=\"translation-block\">Aware of the emotional impact objects can carry through the memories they represent, she grew increasingly disheartened over the years by the rise of garments that barely last a season: a forgetfulness of style, the disappearance of heritage, a reality that made her question the relationship between clothing and the world at large.<\/div>\n<div>\u00a0<\/div>\n<div class=\"translation-block\">After a few years in the corporate world, where she felt confined, Lilou embarked on several long journeys across Asia. Her curiosity for this intense, mysterious, and disciplined universe kept growing stronger.<\/div>\n<div>\u00a0<\/div>\n<div class=\"translation-block\">It was after a year spent between India and Nepal that she encountered the world of cashmere\u2014its artisans and producers.<\/div>\n<div>A twist of fate that would completely transform the trajectory of her life.<\/div>\n<div><span style=\"letter-spacing: 0px;\">\u00a0<\/span><\/div>\n<div class=\"translation-block\">Guided by the meeting of a true family in the heart of Kathmandu, she discovered that cashmere comes from Mongolian goats, living freely and combed only once a year, and that this community of local specialists worked under fair and respectful conditions. That is when her vision became clear: to create sustainable, ethical sweaters that celebrate both local craftsmanship and the elegance of French style.<\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2d2e6d e-con-full e-flex e-con e-child\" data-id=\"f2d2e6d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a9559f8 e-grid e-con-full e-con e-child\" data-id=\"a9559f8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39eb4cc elementor-widget elementor-widget-image\" data-id=\"39eb4cc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"450\" src=\"https:\/\/www.tamashii-paris.com\/wp-content\/uploads\/2026\/01\/WhatsApp-Image-2025-12-13-at-16.24.55-300x450.jpeg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail wp-image-1084\" alt=\"Lilou Fondatrice de Tamashii\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9293d97 elementor-widget elementor-widget-text-editor\" data-id=\"9293d97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">\"We all want a sweater we can wear on every occasion, one that makes us feel both beautiful and comfortable, a piece so entwined with our story that it becomes hard to part with\u2014yet one day, we will pass it on to someone dear, giving it a second life.<\/p><p class=\"p1\">Tamashii is not a revolution in design, but rather a humble gesture\u2014minimalist lines pointing toward a more committed world, in a field that may at first seem trivial.<\/p><p class=\"p1\" style=\"text-align: right;\">Lilou.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00c0 propos de Tamashii. \u201cTamashii\u201d signifie \u00e2me en japonais, un double fondement pour la cr\u00e9atrice Lilou.\u00a0Le premier fait r\u00e9f\u00e9rence \u00e0 la philosophie de la marque, au savoir-faire, \u00e0 ses choix [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-362","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - 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